My story with design

Before I knew what I did had a name, design was my first language.

As a child, talking wasn't my easiest way through. Among my mother's notebooks I found planners she had filled with magazine cut-outs: pictures and colors arranged with care. That was the first thing that pulled me in: taking scattered things and arranging them until they said something. That's where I learned that shape and color can say what words can't.

I started on an old, modest computer, teaching myself step by step. Over time that quiet curiosity became a craft: turning an abstract idea into something people can see and feel, and giving a brand an identity and a voice that don't get lost.

“Design colors life” isn't a slogan I picked. It's what I lived. Color, to me, isn't decoration. It's meaning and spirit added to the ordinary so it leaves a mark.

Today, at nineteen, I'm an independent designer in visual identity and advertising, working with brands and agencies across Egypt and the Gulf, with work that has reached more than fifty countries. What matters to me in every project hasn't changed since those notebooks: listen well, then give the idea the shape that makes it seen, and felt.

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