A · LedgerExplored
Grid paper and handwritten notes. Warm, but it read as an accounting firm.
→All work
Business Growth · 2026
(01)
Hbbah
A content system for a Saudi growth firm that helps companies redesign their revenue model. We made finance feel clear, confident and human.
- My role
- Lead Designer
- Deliverables
- Visual language · Post templates · Carousel system · Usage guide
- Key result
- +212% Engagement rate in the first three months
(01)
Overview
Hbbah turns messy revenue into a growth system. Their feed needed to say that in three seconds.
Hbbah works with founders and finance teams across the Gulf. Their expertise is deep, but their social presence looked like every other consultancy: stock photos, dense text and charts nobody stops for.
We built a visual language and a set of reusable templates so the team could publish every week without losing the brand.
(02)
Challenge
How do you make revenue strategy exciting without making it look cheap?
Goals
- 01Explain complex financial ideas at a glance
- 02Build trust with decision makers, not just likes
- 03Give the in-house team templates they can reuse
Constraints
- 01No photography budget
- 02Bilingual posts, Arabic first
- 03Weekly publishing from week two
(03)
Creative thinking
The idea: numbers as characters. Every post gives one figure its own stage.
ConfidentClearMomentumGulf-modern
#0E2A47
#1FB57A
#F2C14E
#F5F3EE
Routes we explored
B · Big NumberChosen
One oversized figure per post, framed by a short line of insight. Fast to read and easy to template.
C · MotionExplored
Arrows and growth curves everywhere. Energetic, but too close to trading ads.
(04)
Solution
Three post types and a carousel system, all built on one grid.
Posts
Carousel 016 slides
Carousel 026 slides
Carousel 036 slides
Carousel 046 slides
Carousel 053 slides
(05)
Results
Engagement+212%
Engagement rate in the first three months
Saves4.6×
More saves per post than the old feed
Leads38
Inbound leads that came from social
“For the first time, our feed sounds like us. Clients quote our posts back to us in meetings.”
Founder, Hbbah(06)
Credits
Lead DesignerDiaa Mohammed
Creative DirectorTeam member
CopywriterTeam member
Motion DesignerTeam member
Account ManagerTeam member